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The legendary logo used since 1978, featuring the three stripes leaning against the M, is intended to emphasize the speed and dynamism of the ...

The first Red stripe represented Texaco, the famous American oil retail brand, who had partnered with BMW during the early days of M racing.

The middle blue is taken from the corporate BMW visual identity, standing for the roots of the company — the Bavarian region. The scarlet red, ...

The origins of the BMW M Colors, the three red and blue stripes, are a bit confusing, so we reached out to our contacts to get the truth.

In 1972, the BMW Motorsport brand was born, later renamed BMW M. The racing cars of this division needed their recognizable symbol. It was a ...

While we recognize the M cars to be the performance edition of each BMW vehicle available with the option, few BMW fans can actually explain ...

BMW M ("M" for "motorsport") was initially created to facilitate BMW's racing program, which was very successful in the 1960s and 1970s.

The tricolor M logo quickly found its way onto the racing cars of Bayerische Motoren Werke. The striking color design was given its racing debut ...

M Logo 右邊的白色「M」字，則源自BMW Motorsport；這可以追溯到車廠在1972年成立BMW Motorsport GmbH「M部門」，專門負責統籌所有與BMW有關的賽車運動， ...

BMW says the colors represent BMW (blue), racing (red), and the way the two are connected (violet). On top of the trip to the history books for ...